A Thesis is both an idea put forward and a designated location. This is our Thesis
A Thesis is an idea put forward as it is a designated location
New Old Wine World is the Founder Entity responsible for the creation of the first Intersensory and Interdisciplinary language for wine and taste mechanics, called Oenotecture. The company’s mission is to create new tools for intuitive Wine Communication and new modules for the integration of the Wine World into Digital Culture.
Epicurus Gambardella is the inspirational father and narrator of NOWW. He is a timeless and spaceless individual who likes to communicate through parables.
The inspirational father and narrator of this project is Epicurus Gambardella, an entity which embodies all the core elements of the ultimate communicator of wine.
Epicurus Gambardella is an amalgam of two individuals, an actual one and a fictional one. His head belongs to the ancient Greek philosopher Epicurus and his body to the contemporary fictional character of Paolo Sorentino ‘Jep Gambardella’ from his movie ‘La Grande Belleza’, who is a contemporary Roman Bon Viveur and an explorer of life and beauty.
The story of that creative collision is itself a universe of cultural lineage which will be unfolding throughout New Old Wine World’s output.
Still, in ‘long story short’ terms, Epicurus’s head symbolises the perceptional framework, the intelligence, the software for experiencing wine that stemmed in Ancient Greece.
The body and vesture of Jep Gambardella represent the fragments of that aforementioned intelligence that survived through the body of the Roman Empire and were little by little reformed into present wine aesthetics, social image and function.
Epicurus Gambardella invents a new storytelling technology for wine. For that purpose, he creates two new wine technologies, Oenotecture and the T.erroir P.ositioning S.ystem.
We are a motley Cru of culture explorers with an affinity for wine, gone rogue. Athens is the outlook from which we observe the world and the place in which we create for it. Our mission is connecting dots and being awesome.
NOWW’s output includes books, special editions, printables and digital information platforms on Wine Culture and Education, wine tasting experiences and wine lifestyle apparel and accessories.